Hi, we’re the founders of Kelpia
We’re a young couple from Lithuania who couldn’t wait to see the world together. That’s why one of us left university, and the other decided not to start at all.
As soon as we got the chance, we packed our bags and set off. That was about a year ago. Back then, starting our own brand was just an idea we’d talk about now and then. We never imagined it would actually happen this soon.
The day we fell for the ocean
On one of our first trips, we went snorkelling in Spain for the first time. Vibrant little fish, sea urchins, stunning jellyfish. We fell in love with the world beneath the surface.
That’s when we realised the ocean wasn’t scary at all. It was home to stunning marine life we couldn’t wait to see more of. Even the animals we’d always been taught to fear suddenly seemed fascinating, and swimming with sharks went straight onto our bucket list.
We’ve never lived anywhere near the ocean, but since then, every time we leave it, we miss it a little more. Now half our travel plans start with “is there a beach nearby?”
Caring from a distance
The more time we spent in the water, the more we cared about it. And one question kept coming back to us: how do you protect something that’s so far from home?
Then we had an idea. What if we created a brand that celebrates the beauty of the ocean and its marine life, without adding to the waste that harms it? Something you could wear every day, with every order contributing to ocean conservation.
And that, dear ocean lovers, is how Kelpia was born.
Small waves, big impact
Our scrunchies are made from recycled materials that would otherwise go unused. Each one is printed only when you order it, so we never overproduce.
We also donate £1 from every order to Sea Shepherd Global, helping protect the ocean we love, even from afar.
Thank you for reading our story and being part of it
Follow along with Kelpia
New ocean friends, sneak peeks, and a look behind the scenes of growing our small brand, Kelpia.